We’re Still Buying Lambos – Despite the Pandemic

Lamborghini today announced a six-month sales record for the second half of 2020 – despite the ongoing pandemic.

The Italian company delivered 7,430 cars worldwide, with more than half of them the Urus luxury SUV. The yearly total was just nine per cent down overall on 2019.

CEO Stephan Winkelmann told C&S: “The 2020 results are a clear demonstration of the excellent work that, despite the difficulties of a year of global challenges, was carried out by the entire Lamborghini team with enormous dedication and a spirit of resilience.

“It is a great honour for me to again be part of our future. The sense of community felt so strongly during the past year, along with the values of social responsibility and the drive toward innovation that has always distinguished Lamborghini, will be the basis for confronting a challenging 2021.”

Winkelmann became CEO in December after taking over from Stefano Domenicali, who has moved to Formula One to become head of racing. Winkelmann is also in charge of Bugatti and splits his time between both companies.

The United States was confirmed as the top market in 2020 with 2,224 cars, followed by Germany (607), mainland China, Hong Kong and Macau (604), Japan (600), the United Kingdom (517) and Italy (347).

The two countries with the highest growth were South Korea (303 units, + 75%) and Germany (607 units, +8%). TheUrus SUV, which last year set a production record of 10,000 units, was the most successful model with 4,391 cars delivered.